Top 5 Reasons To Choose WordPress® For Your Business

In 2021, consumers will rely even more on the web and social media to solve problems and buy products. If a business isn’t on the web, it’s basically invisible. But what’s the best way to build and manage your business site or store? For hundreds of thousands of people, the answer to that question is WordPress.

WordPress is fundamentally a content management system (CMS), a web application that makes it easy to write and publish content online. WordPress is by far the most widely-used CMS. As of this writing, it is the foundation of 40 percent of all websites and 64 percent of sites that use a CMS, including the cPanel blog.

That’s not to say WordPress is the only option for building a business site or even the best option in every case. There’s a lot of competition from content management systems such as Joomla and Drupal, hosted platforms such as Squarespace® and Wix, and static site generators such as Gatsby and Hugo.

Each one is excellent in some scenarios for some users, but WordPress has risen to immense popularity because it hits the sweet spot for a wide range of business hosting contexts.

Businesses use WordPress to build:

  • Marketing and lead-generation websites
  • Blogs
  • Portfolios
  • Ecommerce stores
  • Knowledgebases
  • Customer support sites
  • Media hosting sites

As we move into the top 5 reasons to choose WordPress for your business, let’s clarify exactly what we’re talking about. There are two main ways to use WordPress, as a self-hosted CMS (WordPress.org) and via a hosted SaaS platform (WordPress.com). We’re focused on self-hosted WordPress: businesses take the WordPress software and host it on a server or WordPress hosting account under their control.

WordPress Business Site

WordPress is Free and Open Source

WordPress is an open-source content management system. It’s developed by a project that anyone can contribute to. The code can be inspected and changed to suit individual users. And it’s free; you can download WordPress and install it on a server without paying a cent.

We’ve got nothing against paying for software. Some of the best software in the world uses a paid licensing model because it’s the best way to provide high-quality tools and support to customers. However, there are advantages to using open-source software in your business.

Because WordPress is open-source, businesses are free to use it in any way they like, which gives them complete control over their site. It can be extended, modified, and customized to suit their use-case. It isn’t tied to a particular vendor, so they are free to host their site wherever they want and move it when they want. You can trust that your WordPress site will be usable for many years to come because you control the code.

WordPress Hosting is Under Your Control

WordPress is simple and inexpensive to host. It needs a server with PHP, a MySQL database, and a connection to the internet. That means you can host WordPress on anything from a low-cost shared hosting account to a virtual private server to a dedicated server or even a cluster of servers for the largest sites.

Because WordPress doesn’t have special requirements and depends only on easily available software and hardware, users are free to choose any WordPress hosting provider and move between providers at will. That’s not true of many SaaS alternatives where close integration between the software and hardware makes it challenging and expensive to migrate.

WordPress is Adaptable and Extensible

The theme and plugin ecosystem is one of WordPress’s biggest strengths. Plugins empower users to customize and add features to their site, from small conveniences to transformative add-ons like the WooCommerce plugin, which turns WordPress into a powerful ecommerce platform. Developers have created tens of thousands of plugins, both free and premium.

Themes determine WordPress’s appearance and influence the user experience. Do you want to build a store, a portfolio, a blog, or a marketing site? Do you like minimalism, bold colors and typography, or a design dominated by full-bleed images? Changing a site’s look is as easy as installing a different theme. There are thousands of free themes and an enormous variety of premium themes to choose from. If you want something unique, you can make your own or hire someone to do it for you.

WordPress’s extensibility goes beyond themes and plugins. It also features a comprehensive REST API to integrate third-party tools and “remote control” the CMS. We wrote about the WordPress REST API in How To Use WordPress as a Headless CMS

WordPress Support and Tooling are Widely Available

Because WordPress is so popular, businesses have no trouble finding documentation, support staff, or developers to help them build and look after their site. The project prioritizes user-friendliness, so day-to-day site operations don’t require in-depth technical knowledge. The official documentation and masses of free online support content may well be all you need.

However, if you would like help from an outside expert, WordPress professionals are easy to find and relatively inexpensive to hire compared to professionals who work with other content management systems.

Widespread integration support is another side effect of WordPress’s ubiquity. Your web management, customer relationship management, marketing, communication, and content production tools almost certainly offer WordPress integration, either natively or via a plugin.

For example, our very own WordPress Toolkit is a comprehensive management interface that simplifies the installation and maintenance of multiple WordPress sites. Learn more in The Evolution of WordPress Management with cPanel.

WordPress Toolkit Overview

WordPress is Accessible

Accessibility and inclusivity should be a top priority for any business site. Sites that don’t prioritize accessibility risk excluding millions of people with vision and mobility impairments. The WordPress project enforces accessibility standards to ensure that it conforms to WCAG 2.1 guidelines at level AA.

In practical terms, that means WordPress is keyboard accessible and navigable, accessible to screen reader users, and maximizes the visibility of on-screen components. Third-party plugins and themes may not be built with the same care, but WordPress itself provides a solid foundation for a business site that meets the needs of all your customers.

Is WordPress the Right Choice for Your Business?

As we said at the beginning of this article, WordPress is far from being the only choice when building a business website. It’s worth taking the time to explore all of the options available to you. However, if you are looking for a flexible, extensible, and accessible content management system that can scale from solopreneur to multinational corporation, you won’t regret choosing WordPress.

As always, if you have any feedback or comments, please let us know. We are here to help in the best ways we can. You’ll find us on Discord, the cPanel forums, and Reddit. Be sure to also follow us on Facebook, Instagram, and Twitter.

WordPress® Auto-Updates: Should You Use Them?

Open Source projects like WordPress have empowered over a billion people to have an online presence. One factor that plagues the Open Source community is hackers. The nature of Open Source and its security transparency opens the door to constant hacking attempts by ruthless hackers, bots, and script-kiddies. The number one way to prevent your WordPress site from getting hacked is to keep your WordPress version, themes, and plugins updated. Keeping WordPress updated can be challenging both for smaller businesses that don’t employ a webmaster as well as larger agencies that maintain hundreds of WordPress sites.

To help manage the issue of updating WordPress, last year, WordPress 5.5 introduced auto-update options for plugins and themes. Before version 5.5, such update features were only available by plugins or 3rd party services. But do auto-updates solve the problem or present even more issues? This article will discuss the pros and cons of auto-updates and the best methods of keeping WordPress up to date.

How do WordPress auto-updates work?

In WordPress 5.5, you have the option to turn on auto-updates for your plugins and themes manually. When activated, WordPress runs the WP-Cron several times a day to check for available updates. WP-Cron is a CronJob for WordPress that handles scheduling time-based tasks in WordPress. After running the WP-Cron, if a new version of the theme or plugin is available, it will be automatically downloaded and installed.

The benefits of WordPress auto-updates

Security should be your number one concern; according to a recent Imperva report, 98% of WordPress vulnerabilities are due to plugins.

By utilizing auto-updates, your website will make sure as soon as the developer releases an update or security patch, it will be updated on your website.  

Auto-updates benefit users that don’t log in or manage their website consistently. They also help users that operate multiple WordPress sites by saving them countless hours of manual work.

The problem with WordPress auto-updates

At its core, auto-updates for themes and plugins sound like a blessing but there can be adverse effects on your website. A few possible scenarios are:

  • Your website crashes –   The automatic updater does not check for compatibly or conflicts with other plugins and scripts when installing the update. A simple Javascript conflict can have profound implications. 
  • New vulnerabilities –  The goal of auto-updates is to keep your website updated with the latest version of the software, but often new features come with new vulnerabilities.  

What if auto-update breaks your site?

If you can still access your website and only see visual issues, you can always disable the updated plugin or theme. If your whole site goes down, it might be time to restore your site with a backup. Keeping up-to-date backups of your website is crucial today. There are several backup solutions currently available:

  • WordPress backup plugins –  The WordPress plugin directory offers hundreds of backup and website maintenance solutions. 
  • Backup services –  SaaS platforms like Vaultpress offer real-time and scheduled backup services for WordPress websites.
  • Server-side backups – cPanel’s Backup Wizard and add-on services such as Jetbackup can be configured to backup your sites on a scheduled timeline. These services offer great customization and options.

How to make sure your WordPress site doesn’t break from auto-updates

Turn off auto-updates in WordPress and let WordPress Toolkit handle the process with Smart Updates! WordPress Toolkit’s Smart Updates work for manual and automatic updates. Before confirming these updates, you get to see a side-by-side preview of your current site and the updated site to decide whether to commit the updates. 

Smart Updates uses artificial intelligence to analyze updates and learn which are beneficial or not and then offers recommendations. It also creates easy rollbacks via Restore Points and Backups to make sure you never lose your site or data.

You can also disable plugins and themes even if you do not have access to your website. Since WordPress Toolkit runs at the server level inside of cPanel, you won’t be locked out of plugin and theme administration.

Find out more about Smart Updates and WordPress Toolkit for cPanel at: http://cpanel.net/wp-toolkit

The bottom line about WordPress auto-updates

Auto-updates for Themes and Plugins are a welcome update to WordPress, and as Matt Mullenweg revealed in his 2020 State of the Word, this is just the beginning of an install it, set it and forget it approach for updates. We look forward to the upcoming auto-updates and security enhancements in WordPress. No matter how advanced WordPress updates and security get, there will still be a need for server-level security and administration. cPanel and WordPress Toolkit are here to keep your websites secure and updated.

As always, if you have any feedback or comments, please let us know. We are here to help in the best ways we can. You’ll find us on Discord, the cPanel forums, and Reddit. Be sure to also follow us on Facebook, Instagram, and Twitter.

How One Can Purchase Your Personal Domain Name

Your first move in getting your enterprise on the internet is to register a domain.

Your domain name is just an new domain names address on the web in which your customers are going to use to view your webpage or ecommerce store. It’ll also enable you to set up a business wide e-mail service, helping you to talk more effectively with your customers and distributors.

Domains are grouped by their particular extension, with the most used being .com or .com.au. There are plenty of other extensions to pick from including .biz, .org and .info. You aren’t limited to the number of domains you could register, but Australian domain name rules do call for a valid cloud hosting ABN or ACN to be presented previous to registration is able to be achieved.

In the situation of a new name, while you are not able to register domain names outright, what can be done will be to register a name, which happens to be like purchasing a lease from the company that runs whatever registry the extension is connected with. For example, any name with .au at the end of it is governed by auDA, the Australian Domain Administrator.

Deciding on a domain name

Choosing a domain name for your online business is painless, however there are certain important alternatives to consider. By magento hosting deciding on the best name to suit your online business you are going to be certain that your clients will be able to discover you simply and efficiently.

If possible your domain address will complement your current brand name. Although a lot of people can use a online search engine to track down your small business online, it will always be crucial that you use a name that matches your business name. This tends to lessen confusion for your clients and help to create a consistent image all through your other business materials together with business cards and printed letterheads.

New Domain Extensions

Right up until recently there initially were just 22 domain extensions including .COM, .NET and .ORG. Gradually there are going to be 700+ new opencart hosting extensions targeted to your current business, interest, city or region. For the first time, there will also be domain name extensions in non-Latin characters Arabic, Chinese and dialects in line with the Cyrillic alphabet.

With a lot more domain extensions available, you are able to finally grab a domain that tells people what exactly you do. Even reach visitors the place you do business by getting a domain that identifies your area or region. These domains are all new, so your odds of acquiring the web address you really want are much better than they’ve been in a long time.

A few of these new domain extensions include menu, .systems, .management, .enterprises, .directory, .today, .center .guru, .clothing and .photo domain names.

Picking out your domain name

The initial thing you should do is see what names are available to you. You could use the Ausweb domain checking service to easily figure out what domain names can be obtained for your company at https://fastdot.com.au/domain-names/

Finding a domain name for your needs is easy, however there are a number of significant decisions to consider.

If a particular name is not at all ready then you might wish to try a variation on that name, but don’t forget to keep your customer’s in mind so the domain name is a snap for them to remember and enter in. Multiple domains can be bought at once making it possible to address separate  geographic locations that the business operates in, or specific services or products that you choose to provide.

Renewing your domain address

A domain name is renewed upon a recurrent basis. For .com.au domains this will be every 2 years, while for .com, .biz and .info this may be a certain period of 1 to 10 years dependent on your enterprise needs. Domain renewal is managed immediately and as long as your contact information and e-mail address are current your domain should really renew without issue. If you don’t need the use of your domain name simply request that the automatic renewal be disabled and it will absolutley end on the remaining day of it’s current term. Understand that your internet site and electronic mail are associated with your domain name and when your domain finishes these services won’t work.

The Way Social Media Marketing Will Be Able To Increase Your Business

For some entrepreneurs, social networking  advertising and marketing is the “next huge thing,” a temporary yet effective craze that has to be used advantage of while it’s nonetheless in the limelight. To other individuals, it’s a buzzword linux vps hosting with no useful benefits and a high, complicated learning curve.

When social media very first appeared regarding the scene of the around the globe web, it ended up being meant to be used by individuals in order to connect and share with their private system of buddies and family. Social media has developed a lot during the previous years. Businesses have discovered aside that they can make use of social networking capabilities and use that as an approach to dedicated hosting interactive with their clients and build relationships. Thus, social networking advertising ended up being produced.

Because it showed up quickly, social media features developed a reputation by some for getting a passing marketing and advertising interest, and therefore, an unprofitable one. The statistics, however, illustrate a different sort of image. In accordance to Hubspot, 92% of internet marketers in 2014 claimed that social media advertising and marketing had been essential for their business, with 80% suggesting their efforts enhanced visitors for their web pages. And in accordance to Social Media Examiner, 97% of marketers are presently taking part in website hosting social media—but 85% of individuals aren’t certain what social media resources are the greatest to utilize.

Everybody understands that customer satisfaction is necessary to the success of any company. It offers constantly been a challenge to businesses to understand exactly what the consumer desires and also to have the ability to fulfill what he wishes. For multi-national organizations utilizing standard advertising techniques, gauging consumer sentiments on an item across the globe takes a lot of time and man resources.

On the other hand, marketing by using social networking slices through all of the  joomla hosting barriers. A business presence on any one of the common social media websites can be seen by any person all around the globe. Anybody within the world can post an opinion and give feedback. A business can respond to statements instantly. Marketers can tell right away how a campaign is going by just taking a look at the remarks published by customers. If the reaction is mainly bad, the marketer can rapidly change instructions before the ill-fated campaign does any more harm.

Every post you make on a social networking platform is a chance for consumers to transform. When you build an after, you’ll simultaneously have access to brand new clients, current customers, and old customers, and you’ll have the ability to connect along with of them. Every blog site post, picture, movie, or remark you share is the possibility for somebody to respond, and every reaction could lead to a site visit, and sooner or later a conversion. Maybe not every connection with your brand name results in a conversion, but every positive connection boosts the possibility of an ultimate conversion. Even when your click-through rates are low, the sheer wide range of options you’ve got on social media is considerable.

As a company joomla hosting owner, you can see just how powerful social media can be in your marketing method. The beauty of it’s that very little financial investment is required to make utilization of this way of advertising. It does require that you spend your time building up your presence regarding the different social media platforms. You’ll want to proactive in engaging your prospects in a discussion about your services and products.

Customer feedback given here’s very valuable info to you in regards to utilizing it to enhance your company. Your customers are able to tell you directly whatever they like and what they do not like.  It’s up to you to balance those reviews and improve your business in such a way that will offer them even more pleasure.

You may want to make use of social networking to obtain feedback website hosting on a company concept. Let’s imagine you are thinking of altering your products or solutions in a manner that you might think will make your choices much more desirable. Just before spend any money into altering it, operate that idea by the supporters. See the way they respond to the possible change. They may amaze you and state that they do not like it. If that is the actual situation, you have only conserved your self the  time and money that you were going to invest within the modifications.

Nothing spreads faster through social media than a product of great interest which includes gone viral. One thing unknown opencart hosting to the majority of men and women one time can gain notoriety the next day. For those who have the correct approach in social media, you are going to provide your business a better possibility in enhancing its brand name identification.

Building your first ecommerce site

A web site is powered by Fastdot requirement for business owners, small businesses, home-based businesses, and anybody selling products or services.

Regardless of your linux vps hosting other marketing methods, allowing potential customers to often find you through a Bing research or find out more about you as soon as they’ve found your other advertising product is key to creating and developing brand new customers.

If you are selling online solutions or items, having a website is apparent. But even if you don’t sell anything straight internet based, the web site can serve as an expansion of your business card, with info about you, your company, and services provided. Many important, your website should detail your background, experience, along with other credentials to offer you dedicated hosting credibility and provide potential clients much more confidence when choosing whether or otherwise not to cope with you.

The first action is to determine what your internet site is going to do for you.

It may be relatively fixed (i.e., no new content added periodically) and just supply even more details to prospective clients about your services and qualifications when they wish to check you dedicated servers out online.

Or, you may want to utilize it vps hosting for information regarding your organization and offer articles or info you’ve composed to present useful info to consumers and prospective clients. You might even pick to begin a blog site to interest and engage prospective consumers as part of your overall social media strategy.

Of program, you might would also like to sell products and services directly online.

Understanding everything you intend on performing with your internet site is an essential very first step because it’s going to guide you on how to develop magento hosting it going ahead. Keep in mind, it’s maybe not a static thing and even if you get started without online sales, for example, it can be fairly easy to add that at a later date.

Whether you write a blog site at first or otherwise not, you should consider the way you will sooner or later make use of your site. At linux vps hosting some point you may possibly decide that a blog will likely to be a great way to create interest and attract visits who will after that see your company’s services or product. It’s also a good tie-in to many other social networking techniques you make use of.

Selecting a domain name

Before you get begun on choosing the website hosting provider that’s right for you, you’ll want to establish the crucial aspects which are likely to shape your website. First and foremost, is the domain name, this is the thing that web users type into a search box or club to be able to get a hold of your internet site. Whatever you choose, it must be associated greatly to your niche by using important key words. For instance, if you are building an online site about cupcake dishes, your domain name should most likely have one thing to accomplish with baking, recipes, or desserts. Occasionally, when you go to a hosting website, it is possible to request a name, and in case that opencart hosting one is taken, other choices will be produced for you. Remember, when getting a web page began, selecting a name may be the most important things that you do. After all, that is exactly how your followers, consumers, and market are going to understand you against here on out.

Determine your content

Having selected your domain title today you need to review the basic aims of your website and start thinking about the way the content (text, photos, etc) should be organised and organized. These considerations will of course at some point have to take account associated with the variety of internet technologies you might wish to make use of. But to start with it’s a great idea to test and find internet sites with comparable objectives to yours, to see exactly how they’ve cpanel hosting created and organised their content material. Exactly what have they done well and just what have they done that could be improved upon?

The most important aspect of site ‘structural design’ is how you breakdown the content material into rational sections. As a general guideline, things should be stored quick and  dedicated serverssweet. You’ll want to produce a very good hierarchy for the website and description content material into little units.

It is an excellent idea to generate a graphical schema/flowchart/sitemap for the site. This could help you visualize a logical hierarchy, and also to see just how easily info is going to be web hosting accessed. It will likewise help other people to comprehend how your internet site is structured.

Selecting your web hosting provider

When you have actually founded your name, content material, and design, it will be time for you get a hold of the perfect destination to park your website. Web hosting can usually be gotten a tremendously inexpensive charge, and most commonly it is an excellent concept to web hosting choose an alternative which comes with a cost, as no-cost hosting can put advertisements on your site that distract from your company.